New Colours!

Meet our new colours: Fuchsia Reversible & Sand! These Merino Beanie Wraps are inspired by nature and crafted from the same high-quality, ultra-soft 100% merino wool you know and love.

Wear it as a beanie, bandana, snood, neck scarf and more! 

Shop New Arrivals!

Get 1 Cotton Headband FREE!

Simply add 2 Merino Beanie Wraps to your cart and a Cotton Headband will be automatically added for FREE!

Don’t miss out - limited stock available!

Shop Merino Beanie Wraps!

Made for Adventure!

Built for every adventure. Explore how the Merino Beanie Wrap is worn across hiking, camping, cycling, travel and snow, with multiple ways to wear it for every journey.

See it in action!

Best Sellers

Our 100% merino beanie wraps are unisex, versatile, and wearable six ways - blending style, warmth, and everyday comfort.

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  • Australian Made & Owned

    Every piece of our headwear is proudly made in Australia by our small family business, from knitting and finishing to packing, with the help of our refurbished 1930s knitting machines.

  • 100% Merino Wool

    Our Merino Beanie Wraps are made from 100% super-fine 17.5 micron Australian merino wool for an ultra-soft and naturally comfortable feel.

  • Features & Benefits

    The Merino Beanie Wrap can be worn six different ways and is naturally lightweight, breathable, temperature regulating, and odour-resistant. Making it perfect for everyday wear, travel, and outdoor adventures.
Learn more about our headwear

Welcome to Loving Headwear

We’re Loving Headwear – a small, family-run business proudly based in Burleigh Heads, Australia. For over 30 years, we've been crafting beautiful, high-quality headwear right here at home.

Each piece is thoughtfully designed and lovingly handmade using our restored 1930s knitting machines, blending vintage charm with modern comfort. Every stitch is done in-house, ensuring quality and care from start to finish.

While we've grown over the years, our values remain the same: authenticity, craftsmanship, and heart.

Thank you for supporting handmade, local and family-owned.

With love,

The Loving Headwear Family

Find out more!

Our Colours

Amethyst and Blue reversible
Amethyst and Blue reversible
Grey Delight
Grey Delight
Cherry Blossom
Cherry Blossom
Rustic Plum
Rustic Plum
Redwood
Redwood
Alpine Blue
Alpine Blue
Forest Green
Forest Green
Ice Blue
Ice Blue
Marigold
Marigold
Sapphire Blue
Sapphire Blue
Black
Black

Watch Our Latest Reels

Find out more about our brand and styling tips and tricks